Authenticity in a Digital World

In today’s culture, social media is everything. It’s what we do, it’s what we think about, and it’s how we build our brand. Platforms such as Pinterest, Snapchat, and Facebook help us with documenting our lives, and Instagram is the ‘mecca’ if you will. What we do, who we see, ultimately our actions big or small, end up on numerous social media platforms; through stories, posts, comments or likes, we always seem to be “on”, even when we claim to be off. With building a brand comes responsibility, and in the current times, it’s important to create a social media platform in order to become successful in whatever field you’re in. There’s responsibility in having a voice, in gaining a following, just hoping that the numbers go up; whether that be with followers, likes, or the amount of engagement you get between you and your audience, and honestly, that can equate to a lot of pressure when you have other things going on in your everyday life. Of course, this is nothing new; these are things we know because that’s just what life is. It can be difficult trying to stand out in a world where everybody is trying to fit in with what’s on trend, but it’s how you handle the pressure of it all that truly allows you to be different from the rest of the crowd. With my own personal brand, I like to be connected to my audience, but it’s still something I am learning to balance in my day to day activities. Just how I am with my clients, I feel that connection is the greatest quality one can possess, and it’s important for that to cross over onto the platforms I use, such as Instagram, or even this blog, which I plan on utilizing a lot more! This is just another great way for me to connect to the audience I have, and a way for my future followers to delve a little deeper into the person I truly am. It’s so incredibly imperative to stay true to who you are in the process of building the brand you wish to convey to the world because the most important thing at the end of the day is using the voice you have to grow in the most authentic way possible. I’m excited to keep learning and am looking forward to connecting with you all along the way! 


standing out in NYC

it’s always important to know of and engage in different angles when taking a photograph, especially when there’s the hustle and bustle of the city going on all around. changing up your angles and poses in each shot winds up making the photograph way more interesting, and allows for the photographer to connect with their model on a much deeper level. you get to work with your model in a more intimate way, finding the colors and movements in the surrounding environment that work well and stand apart from other “street style” shots. there is truly nothing like the cobblestone streets of soho, where everybody uses those same stones as their own personal runway


fashion world in plastic

since earth day has recently come and gone, I am reminded of how conscious and aware we all have to be in relation to fashion, and the industry itself. we wear clothing everyday, and the fashion industry uses immense amounts of plastic for things such as garment bags, plastic hangers, and even the covers of shoe soles just so shoes won’t get damaged while shooting editorials. this shoot was meant to focus on street style in a way that related to recycling plastic—using the plastic as art (in this case the photograph itself) and showing how constant its use is in our lives. this was a special shoot, and it made me realize that it’s truly up to us to keep our earth a happy and healthy place to be, and by making a conscious effort to reduce, reuse and then recycle, we can play a major role in making that dream a reality



getting to know your models

getting to know your models: as most people know, NYFW can be a super hectic time. people running back and forth, clothes being thrown around, and countless photographers trying to capture THE same exact shot of the season. It can be difficult to create true relationships and have real conversations with the models behind the scenes. For me, it’s always super important to connect with the models prior to snapping their picture; it’s something I pride myself on. Due to the hustle and bustle going on backstage, it isn’t always possible for the models to have the privacy they deserve. Before capturing this moment, I made sure to really get to know Grace, not as the model, but as the person. We connected over our shared feelings of the NYFW scene, and eventually I kindly asked her if I could take her photo. Of course, a million other photographers ran to capture the same exact shot, but the difference is, I had the real connection. I felt like I knew Grace on a deeper level, and I knew that the picture, whom countless other photographers captured would be a special moment for us. Not because I’m the one who asked for the picture, but because it was a connection that many others didn’t share. That’s what makes this shot so special to me! How do you connect with the people around you?!

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